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Winning New Customers
The goal of winning new
customers is the increase in growth of a company. Lead management and campaign
management for instance are used to attract new customers.
The acquisition of new customers is important for the company’s growth. It is important to note that the existing customers are not neglected. The approach and product design for the new customer may not be too far removed from the needs of existing customers, otherwise gaining new customers on the one hand, might be losing the existing ones on the other hand.