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Glossary

USP

A USP – in short Unique Selling Proposition – is a unique feature that serves to attract the attention of potential buyers for a product. This is a unique selling proposition with which the product clearly stands out from the competition. This can be, for example, great local, physical, mental, monetary or temporal benefits. Important in this respect is the credibility and durability of this unique selling proposition, i.e. it should not be immediately copied by competitors.

Unique Selling Proposition

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