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Glossary

Unique Selling Proposition

Unique Selling Proposition- in short USP – refers to the feature of a product with which it clearly stands out from the competition. It is about a “Unique Selling Proposition” that is credible and durable for the target group. The goal is to make the product unique for the buyer in order to prevent interchangeability. So a long-term customer loyalty can be achieved.

USP

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