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Sales management is used to implement a company's planned goals and strategies and to therefore turn sales into a strategic instrument for the company's management team. It manages the field and internal sales team, for example, provides information for these parts of the company and also incorporates the analysis and optimization of sales processes. After all, in certain circumstances, sales targets need to be re-defined from time to time and sales tools need to be adapted. Sales management also encompasses the provision of sales targets and the drawing up of measures to help achieve them. The goals of sales management are acquisition and loyalty of suitable customers.