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Glossary

mCRM

mCRM, i.e. mobile Customer Relationship Management, enables anywhere access to centralized customer and information data bank of a company. In contrast with CRM, mobile CRM provides access via mobile devices such as notebooks or mobile phone. Thus, control and maintenance of customer relationships and customer loyalty as well as the retrieval of current customer and prospect data are available outside the company, for instance for a sales representative during a customer visit.

Mobile CRM

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