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Glossary

Mailing Lists

Mailing lists are e-mail distribution list for a specific topic. Providers use mailing lists to keep a better contact with the customer. In contrast to the newsletter, mailing lists are conversational. On the mailing lists, information is stored, for example, interests of the recipients, in the interest of continuing dialog. The recipient decides via opt-in / opt-out process, whether he would like to receive follow-up information. Recipients cannot only read messages, but also respond to this.

Address management, CRM-Software, Sales management

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