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Glossary

Customer Database

In the customer database, all customer information and data are stored, for example, within a CRM system. It is the basis for analysis and reporting, as it is performed in the analytical CRM. The only way important insights about customer satisfaction, customer behavior and requirements can be won. This information is for the individual customer approach, e.g., in the context of campaign management used to strengthen customer loyalty.

Campaign Management, Customer Loyalty

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