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Glossary

Customer Base

The Customer Base refers to the total number of customers an enterprise has at its disposal. The corresponding customer data can be managed in, for instance, in a CRM system so that all employees have always access to relevant information. The customer base is among other things the foundation for marketing actions as part of the campaign management as from it a target group is selected.

CRM, CRM-Software, Customer Relationship Management, Sales management, SRM, Supplier Relationship Management, XRM

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