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Glossary

Corporate Identity

The term of corporate identity refers to all the characteristics that identify a company as this and apart from other companies. These encompass the visual appearance of the company (corporate design – logo, business cards, letterheads, etc…) and internal and external communications (corporate communication – public relations, advertising, etc…). In addition, the mission statement and action measures of the company belong to corporate identity – anything that represents the company and characterizes its image.

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