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Glossary

Corporate Design

The Corporate Design is part of the Corporate Identity and covers the entire consistent appearance of a company – from the means of communication to the design of products. The goal of Corporate Design is to allow a company to appear externally as a unit and to achieve a high recognition value.

The Corporate Design includes diverse areas, e.g., the company logo, a color concept as well as a common typeface. The Corporate Design is used throughout the company communications and presentation to the outside, for instance from the website to the business cards, letter head, e-mail signatures to promotional material.

Corporate Identity

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