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Central data maintenance
All customer-related data is stored at a central point within a CRM system and is therefore available to every employee in the company. Duplicated entries are avoided since data only needs to be created once. Furthermore, all employees are constantly updated regarding the latest events and are able to look effortlessly into the relevant address folder to see the customer's, prospective client's or supplier's history. Centralized appointment and task management also simplifies routine work and gives all employees a "360-degree view".