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A CRM system allows the management of customer, prospective client or supplier addresses to be optimized. The software bundles all the data into a single system and is used to store, manage, organize and evaluate information. This allows a company's employees to access the same address data, including contacts' details, at all times. With an activity history, no information is lost and planned as well as previous activities can be traced. With these functions, a CRM system can be used not only to manage addresses, but also to support sales.