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The term XRM stands for "X Relationship Management". The X in this case is a variable. This is because an XRM system does not just look after one type of relationship, for example customers, like in a CRM system, or suppliers, like in an SRM system. Different types of relationships are managed, such as employees, customers, prospective clients, suppliers and press contacts. This means that all the relationships that a company enters into can be managed from a central point.


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