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The term CRM stands for Customer Relationship Management. At the heart of the CRM strategy is the customer. In the CRM approach, all of the company's activities are geared towards the customer. The aim is to increase customer satisfaction and thereby strengthen customer loyalty. This long-term relationship with existing customers and the recruitment of new ones is aimed at increasing the volume of sales. Customer Relationship Communication (CRC) is an integral part of the CRM strategy.

CTI, Customer Relationship Management, SRM, Supplier Relationship Management

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