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20 years CRM vendor:
The SMARTCRM GmbH introduces itself

The CRM specialist, SMARTCRM GmbH, can look back on a 20-year history and so on decades of experience as a manufacturer of CRM software. Since 1992, the company develops CRM software for mid-sized companies in retail and industry.

At the end of the eighties Ralph Rastert, managing director of SMARTCRM GmbH, programmed, in the course of his studies, the first version of today's CRM system SMARTCRM - then called ivs (Intelligent Distribution Control) and a DOS user interface. In 1992, Ralph Rastert and Hans-Joachim Baumgartner founded the B&R DV-Informationssysteme GmbH, with headquarter in Speyer. That same year, ivs contact management is launched on the market.

In 1999, the first 32-bit version of ivs is released with a higher level of user-friendliness. Already at this stage, the program supports a customer relationship management for all customer-related activities, sales, marketing and service of SMEs. The CRM solution has targeted state control and objectives for employees. CTI and e-mail were also included.

In June 2000, the ERP provider ABAS Software AG and the CRM specialist B&R signed a cooperative agreement. Since then, nearly 90 joint installations have occurred.

With 15 employees, B&R celebrated in 2002 its 10th anniversary, At this point, more than 150 retail and industry SMEs had adopted the ivs software.

In the spring of 2002, ivs is renamed SMARTCRM, and B&R headquarter is moved to Wörth am Rhein. Within the next four years, B&R grows up to 25 employees. The company building in Wörth no longer offers sufficient space so that B&R in May 2006 moved to new offices in Kandel.

In the spring 2008, the CRM vendor introduces its new corporate design - a modern look with a new logo. With the slogan “relaxed relations” and the expansion “smart ways for customers”, B&R succeeds to refocus his mission statement.

With the launch of a subsidiary in Switzerland on the 1st September 2008, B&R is also present in the Swiss market.

In June 2011, the company changed its name: B&R DV-Informationssysteme GmbH is now SMARTCRM GmbH.

With the new company name, the corporate design is also changed. With a more dynamic, assertive logo and a new slogan "Simply MORE success", SMARTCRM GmbH showcases itself from August 2011. The company website is also launched in August 2011 with a new look with bold colors and more information about SMARTCRM.

In April 2012, SMARTCRM GmbH celebrated its 20th jubilee.

In July 2012, the German Federal Association of IT-SME (Bundesverband IT-Mittelstand e.V.) awards SMARTCRM GmbH with the seal "Software Made in Germany". The distinction is given to Software-Application combining first class service, quality and sustainability.

In September 2012, SMARTCRM and the ERP specialist UB Software decided to combine their know-how in a cooperative partnership to optimally support company-wide processes of medical engineering companies.

A further cooperation partnership is launched with the connection of SMARTCRM to the e-mail marketing tool Inxmail Professional in spring of 2013.

In addition, the SMARTCRM GmbH is Microsoft Certified Partner for ISV/Software Solutions and can look back on more than 400 installations with more than 14,000 users.

In the fall of 2015, the it-consult GmbH, longtime Austrian sales partner, will operate under the name SMARTCRM GmbH Niederlassung Salzburg (SMARTCRM GmbH subsidiary Salzburg). With the new subsidiary in Austria, SMARTCRM GmbH expands further its involvement in the DACH region (Germany, Austria and Switzerland).

The SMARTCRM GmbH is committed to the education of young people. Thus, the CRM manufacturer in cooperation with the Baden-Wuerttemberg Cooperative State University (DHBW) offers the opportunity of a dual degree in computer science (B.Sc.) and business computer science (B.Sc.). Since 2014, the company trains IT specialists in cooperation with the Chamber of Industry and Commerce.